These link in bio ideas give you a ready-made starting layout for your type of work, so you can spend less time staring at the editor and more time sharing your page.
A blank page is the hardest part of building a link in bio. You know you need one, you know roughly what it's for, but when you open the editor it's hard to decide what goes first. This article gives you starting layouts for common types of people and businesses. Treat them as a first draft you can adjust, not as rules.
Each layout uses blocks you can add in EasyBioLink: link buttons, headings, text, images, embedded media, social icons, email signup forms, contact cards and dividers. If you haven't built your page yet, our guide on building a link in bio page people actually tap covers the basics first.
Link in bio ideas start with where your audience already is
Before you pick a layout, think about which platforms send you visitors. The Pew Research Center's social media fact sheet reports that 84% of U.S. adults say they use YouTube, 71% use Facebook and 50% use Instagram. If most of your audience finds you on YouTube, an embedded video near the top of your page makes sense. If they come from Instagram, lead with whatever your latest posts mention.
Content creators and influencers
Creators usually have the most links and the most pressure to include them all. The trick is to put what's new at the top and what's permanent lower down.
A good layout:
- Profile photo and a one-line description of what you make
- Your newest video or post, as an embed if possible
- A link to your most important ongoing thing (a channel, a course waitlist, a podcast)
- Brand partnership links, clearly labeled so followers know what they are
- An email signup block so you can reach your audience without an algorithm in between
- Social icons at the bottom
Tip: If you mention "link in bio" in a post, make sure the matching link is the first button for as long as that post is getting attention. Nothing frustrates a follower more than hunting for the link you just told them about.
Musicians and bands
Fans want to listen, see you live and follow you. A music bio page should make all three easy.
A good layout:
- Band photo or latest cover art
- An embedded player for the current single (Spotify, SoundCloud, Apple Music and others can be embedded)
- "Tour dates and tickets" link
- "Merch store" link
- Links to the other streaming platforms, so fans can use whichever they prefer
- Email signup for release news
- Social icons
Tip: Use the block scheduling option for pre-saves and show announcements so they appear and disappear at the right time without you remembering to change them.
Coaches, consultants and therapists
For service providers the main job is almost always "book a call" or "get in touch". Everything else exists to build trust before that step.
A good layout:
- Professional photo
- A short paragraph about who you help and how
- "Book a free intro call" as the main button
- A link to your services page or a short FAQ
- A link to a free resource, such as a guide or a recorded talk
- Contact card (vCard) so people can save your details to their phone
- Social icons
Tip: Avoid jargon in the description. "I help new managers have hard conversations with their teams" is clearer than "Leadership transformation and communication excellence."
Online shops and product brands
A shop's bio page competes with the shop itself, so it needs to send people to the right part of the store rather than just the homepage.
A good layout:
- Logo or a lifestyle image of the product
- Link to the newest collection or best seller
- Links to two or three main categories
- A link to shipping and returns information, which answers a common question before someone has to message you
- Email signup with a clear reason to join, such as early access to drops
- Social icons
Tip: Rotate the top link with your promotions. When the sale ends, swap it out the same day.
Restaurants, cafés and bars
People visiting a restaurant's bio page are usually deciding where to eat soon. They want the menu, the hours, the location and a way to book or order.
A good layout:
- A great photo of the food or the space
- "View the menu"
- "Reserve a table" or "Order for pickup", whichever matters more for you
- An embedded map or a link to directions
- Opening hours, as a short text block
- Phone number as a contact card or tap-to-call link
- Social icons
Tip: Keep hours up to date, especially around holidays. Wrong hours lose trust quickly.
Local services (salons, trades, studios)
Local businesses live on bookings and calls. Your page should answer "what do you do, where are you, how do I book" in seconds.
A good layout:
- Logo or a photo of your work
- One line describing the service and the area you cover
- "Book an appointment" or "Request a quote"
- A gallery block showing recent work
- Location and hours
- Contact card
- Reviews link, pointing to the platform where your real reviews live
Tip: If you serve several neighborhoods, mention them in the description. It helps people quickly see you're the right fit.
Writers, artists and photographers
For creative work, the page should feel like a small portfolio with clear next steps.
A good layout:
- A strong example of your work
- "See the portfolio"
- "Commission work" or "Hire me"
- Your newsletter or latest piece
- Shop link if you sell prints or books
- Social icons
Nonprofits and community groups
Nonprofits often have a mix of audiences: people who want to help, people who need help and people who just want to learn more.
A good layout:
- Logo and mission in one sentence
- "Donate" or "Volunteer", whichever is the priority right now
- "Get help" link for the people you serve
- Upcoming events
- Newsletter signup
- Social icons
Whatever your layout, measure it
These layouts are starting points. The best version of your page comes from watching what your visitors actually do. After a couple of weeks, open your page statistics and see which links get tapped. Move popular links up and remove the ones nobody uses. Our article on reading your bio link stats explains what each number means.
Keep it honest and current
One last point that applies to every profession: only include links that work and promises you can keep. A broken link, an old event or an expired offer makes the whole page feel abandoned. Set a reminder to review your page every couple of weeks.
Ready to try one of these layouts? Create a free EasyBioLink account and start with the version closest to your situation. If you'd like help, contact us.
Key takeaways
- Put what's new at the top and permanent links lower down
- Service providers should lead with a booking or contact link
- Shops should link to specific collections, not just the homepage
- Restaurants need menu, hours, location and booking in seconds
- Measure taps and adjust the layout after a couple of weeks
Frequently asked questions
What should be the first link on my bio page?
Whatever you most want visitors to do right now, such as booking a call, listening to a new release or shopping a new collection.
Should I add every social profile as a separate link?
Usually not. Social icons at the bottom take less space and keep the main buttons for the actions that matter most.
Can I show different links at different times?
Yes. EasyBioLink lets you schedule some blocks to appear only during certain dates, which is useful for launches and events.
What if I'm not sure which layout fits me?
Pick the closest one, publish it, then use your page statistics to see what people tap and refine from there.
