A link in bio page is the one place your social profiles can send people, so it has to make the next step obvious in a few seconds.
Most link in bio pages fail for the same reason: they try to do everything at once. Someone lands on the page from a social profile, sees fourteen buttons that all look the same, and leaves without tapping any of them. The good news is that fixing this doesn't take design skills. It takes a few decisions made in the right order.
This guide walks through those decisions and shows how to put them into practice with EasyBioLink. You can follow along with a free account from the sign-up page.
Why your link in bio page has to work on a phone
Almost every visitor will see your page on a small screen. According to the Pew Research Center's mobile fact sheet, 91% of U.S. adults own a smartphone. Pew's social media fact sheet also finds that half of U.S. adults (50%) say they use Instagram and 37% use TikTok, two of the apps where a bio link is often the only clickable link on a profile. Design for the phone first and the desktop view will take care of itself.
Start with one job for the page
Before you add a single button, finish this sentence: "When someone visits my bio page, I mostly want them to…" Maybe it's "book a session", "listen to the new single", "read this week's post" or "shop the spring collection". Whatever it is, that's your page's main job.
Everything else on the page should support that job or stay out of its way. This sounds strict, but it's the single biggest difference between pages that get taps and pages that get scrolled past. Visitors arriving from Instagram, TikTok or YouTube give you a few seconds at most, so the most important link needs to be obvious without any thinking.
Pick your blocks with intent
EasyBioLink builds pages from blocks. A block can be a link button, a heading, a short paragraph of text, an image, an embedded video or song, social icons, a contact card (vCard), an email signup form, a divider and more. It's tempting to add one of everything. Resist that.
A layout that works for most people looks like this:
- Your name or brand and a photo. People want to know they landed in the right place.
- One line of text that says what you do or what's new.
- Your main link, as the first button.
- Two to four supporting links, ordered by importance.
- Social icons at the bottom, for people who want to follow you elsewhere.
If you have media, like a new video or track, an embed can work better than a plain link because visitors can play it without leaving the page. Use embeds for the one or two things you most want people to see, not for your whole back catalogue.
Write button labels that say what happens next
"Click here", "Link" and "Website" are the weakest button labels you can write. They tell the visitor nothing about what they'll get. Compare these:
- "Website" vs. "See my wedding photography portfolio"
- "Shop" vs. "Shop the new fall prints"
- "Newsletter" vs. "Get my Sunday recipe email"
Good labels are specific and start with a verb when possible. They also match what the visitor will see after tapping. If the button says "Book a free consultation", the next page should be the booking page, not your homepage.
Keep labels short enough to fit on one line on a phone. If you can't, the label is probably trying to do too much.
Make it look like you, but keep it readable
EasyBioLink lets you change themes, colors, backgrounds and fonts. Use them to match your brand, but keep two rules in mind.
First, contrast matters more than style. Light gray text on a white background might look elegant on a laptop, but it's hard to read on a phone outside in daylight. Make sure button text stands out clearly from the button color.
Second, be consistent. Use the same button style for every link unless you're deliberately highlighting one. If every button is a different color, none of them stand out.
A simple approach is to use your brand color for the main button and a neutral style for the rest.
Use your own short URL
Your page address shows up in your bio, in printed materials and when people share it. A clean, memorable address like easybiolink.com/yourname is easier to type and looks more trustworthy than a long random string. When you create your page, choose a URL that matches your handle on other platforms so people can guess it.
If you'd rather use your own domain, EasyBioLink supports connecting a custom domain, so the page can live at something like links.yourbrand.com.
Fill in the SEO and sharing details
Your bio page can show up in search results and in link previews when someone shares it in a chat. In the page settings you can set a title, a description and a sharing image. Treat these like a tiny ad:
- Title: your name or brand plus what you do, for example "Maya Ortiz – Ceramics and Pottery Classes".
- Description: one sentence about what visitors will find on the page.
- Image: a clear photo or logo that still looks good when shown small.
It takes two minutes and makes a real difference when your link gets shared in group chats and messages.
Check it on a phone before you share it
Almost everyone who visits a bio page is on a phone. Before you paste the link into your profile, open it on your own phone and check:
- Can you read everything without zooming?
- Is the main link visible without scrolling?
- Do all the links go where they should?
- Do embedded videos and songs load and play?
Then ask a friend to look at it and tell you what they think the page is for. If their answer doesn't match the main job you picked, simplify.
Update it on a schedule
A bio page isn't something you set once and forget. Your main link should change when your focus changes: a new product, an event next week, a seasonal offer. A good habit is to review the page every week or two and ask whether the top link is still the most important thing.
EasyBioLink lets you turn blocks on and off and schedule some blocks to show only during certain dates. That's handy for launches and events: set it up ahead of time and the link appears and disappears on its own.
Look at what people actually tap
Once your page has been live for a little while, open its statistics. You'll see how many people visited, which links they tapped, and where they came from. This is where you stop guessing.
If a link near the bottom gets more taps than the one at the top, move it up. If a link gets almost no taps for weeks, consider removing it. Fewer, better links nearly always beat more links. We cover this in more detail in How to Read Your Bio Link Stats and Act on Them.
A quick checklist
- One clear main job for the page
- Main link first, with a specific label
- Two to four supporting links, in order of importance
- Readable colors with strong contrast
- A short, memorable URL
- Title, description and sharing image filled in
- Tested on a phone
- Reviewed regularly using your stats
That's really all it takes. A focused page with clear labels will outperform a crowded one almost every time. If you have questions while setting yours up, get in touch and we'll help.
Key takeaways
- Give the page one main job and put that link first
- Write button labels that say what happens after the tap
- Keep colors high-contrast and styles consistent
- Fill in the page title, description and sharing image
- Review your stats every week or two and remove links nobody uses
Frequently asked questions
How many links should a link in bio page have?
There's no fixed number, but most pages work best with one main link and two to four supporting links. Every extra button makes the others a little harder to find.
Can I use my own domain for my bio page?
Yes. EasyBioLink supports connecting a custom domain, so your page can live at an address like links.yourbrand.com.
How often should I update my bio page?
Review it every week or two, and change the top link whenever your main focus changes, such as a new product, event or post.
Do I need design skills to build a good bio page?
No. Clear labels, strong contrast and a sensible link order matter more than visual design. Start simple and adjust based on what people tap.
Is EasyBioLink free to use?
You can create a free account and build a bio page without paying. Plan limits are shown in your dashboard.
